Who it is for: service businesses
When your offer needs explaining, the conversation decides.
In many owner-led businesses, the owner explains the offer best. That is a strength and a limit at the same time. Clear positioning, reliable processes and a well-prepared team ensure that clients understand the value even when the owner is not in the room. Sales that do not depend on the owner also make a business more valuable to successors and buyers.
Hands-on experience
Manfred Braun.
I see where a good offer is not landing.
Together with Markus Hoppe, I built up a property finance business, and I continue to support his positioning. I describe this example in detail.
Starting points
How to tell it is time.
Typical situations in which an outside view helps. Not all of them will apply. Often one is enough.
Prospects ask about the price before they have understood the benefit.
The owner leads almost every important sales conversation personally.
Your team answers enquiries but does not follow up reliably.
The service is good, but it is not written down and depends on individual people.
Tasks and results
What I work on with you.
I work on your actual processes, documents and conversations. At the end, you have results that you and your team can keep working with.
Tasks
- Explain services more clearly.
- Sharpen positioning and offers.
- Structure enquiries, conversations and follow-up.
- Define service standards that do not depend on individuals.
- Prepare the team to lead conversations without the owner.
- Take sales work off the owner's shoulders.
Possible results
- Sharper positioning and a clear presentation of the offer.
- A conversation guide and a process for enquiries and follow-up.
- Written service standards.
- Team training based on real conversations.
Who exactly
- Advice-intensive B2B service providers.
- Finance and insurance brokers.
- Providers of high-quality products that require advice.
Who I work with: Owners and management.
The starting point
The LIONS CIRCLE Analysis.
For service firms, the LIONS CIRCLE Analysis reviews the offer, the way conversations are led and the follow-up.
Contact
A personal conversation is the best start.
Tell us briefly what you would like to discuss. In a free introductory call with Manfred Braun, you find out whether and how working together makes sense.
- Book an appointment
- Introductory call, 30 minutesStrategy meeting, 60 minutesArrange a call back
- Phone
- 0172 9600766
- mail@lionscircle.de
- Location
- Dresden. Consulting on site or by video.